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Managing Public Opinion: The Importance of Public Relations
Posted on February 15th, 2012 by Linda Fanaras
A quality public relations strategy is outlined in a plan that includes a market and target audience analysis, key messaging, and tactics. These tactics should be defined by their benefits to the brand, visibility, or profitability of the business or organization, and must be tailored to the unique needs of the business and its target audience(s). Continue Reading
Transformative Texting
Posted on January 17th, 2012 by Linda Fanaras
With 6 billion text messages sent daily in the U.S., texting has seemingly become a national pastime. This is evident to any casual observer in a public place, where most people can be seen texting while walking, shopping, and even talking with friends. Imagine if these texts were not just about the cute guy in the coffee shop or the upcoming Justin Bieber concert – but consumers actually interacting with brands. Luckily for businesses, that day has come! Continue Reading
Speare Annual Report Awarded Silver Davey
Posted on January 16th, 2012 by Linda Fanaras
The Davey Awards is an international awards competition tailored to small creative firms. The awards are judged by the International Academy of the Visual Arts (www.iavisarts.org), whose invitation-only members include executives from Disney, MTV, Microsoft, and Sotheby’s Institute of Art, among many other major corporations. Continue Reading
Millennium Integrated Marketing Expands Public Relations Department
Posted on January 11th, 2012 by Linda Fanaras
Ms. Steele’s primary responsibilities will include project development and conducting creative, thorough research to support initiatives. Specifically, she will participate in the development and execution of press releases, articles, whitepapers, case studies, web copy, and social media outposts. She will also assist in the creative development of marketing and public relations plans. Continue Reading
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